電線電纜廠對(duì)產(chǎn)品研發(fā)的幾點(diǎn)要求?
 

The over-capacity of the cable industry is already well known, and the direct response from the oversupply of cable products is the growing competition in the market.  Not only that, the demand for cables is becoming more and more diverse.  Ordinary cables are already oversupplied, but special cables are still scarce and many special cables still need foreign imports.  Domestic cable company has also seen and took a fancy to this, spent a lot of effort to develop, however, cable enterprise development of product development can meet the market demand, can get the user identity, whether has strong vitality in the market, these are still unknown.
電線電纜行業(yè)的產(chǎn)能過(guò)剩已經(jīng)眾所周知，而電線電纜產(chǎn)品供過(guò)于求的直接反應(yīng)是市場(chǎng)競(jìng)爭(zhēng)日益激烈。不僅如此，北京電線電纜廠對(duì)電纜的需求正變得越來(lái)越多樣化。普通電纜已經(jīng)供應(yīng)過(guò)剩，但是特殊電纜仍然稀缺，許多特殊電纜仍然需要進(jìn)口。國(guó)內(nèi)有線電視公司也看到了這一點(diǎn)，花了很多精力開發(fā)，然而，有線電視企業(yè)的產(chǎn)品開發(fā)可以滿足市場(chǎng)的需求，能擁有用戶的認(rèn)同，在市場(chǎng)上是否有強(qiáng)大的生命力，這些還不為人知。
 

The development of new products requires market factors.  The first is deep and detailed market research, accurate market positioning and the connection between the new and old products.  Without careful market research, we cannot grasp the market positioning, and we cannot develop new products on the basis of old products.  In reality, the situation may not be so optimistic, enterprise developers due to restricted by various conditions, tend to fade out the market research work, ignoring the market demand, the cable product development of a high failure rate.  Therefore, to reach out cable product development, pay attention to collect market feedback and survey information, objectively evaluate the market situation of cable products, brainstorm ideas, develop marketable products.
新產(chǎn)品的開發(fā)需要市場(chǎng)因素。**個(gè)是深入細(xì)致的市場(chǎng)調(diào)研，準(zhǔn)確的市場(chǎng)定位，以及新老產(chǎn)品之間的聯(lián)系。沒(méi)有仔細(xì)的市場(chǎng)研究，我們就不能把握市場(chǎng)定位，不能在老產(chǎn)品的基礎(chǔ)上開發(fā)新產(chǎn)品。在現(xiàn)實(shí)中，情況可能不是那么樂(lè)觀，企業(yè)開發(fā)人員由于各種條件的限制，往往會(huì)淡出市場(chǎng)研究工作，忽視市場(chǎng)需求，導(dǎo)致高失敗率的有線產(chǎn)品開發(fā)。因此，為了拓展有線電視產(chǎn)品的開發(fā)，注重收集市場(chǎng)反饋和調(diào)查信息，客觀地評(píng)價(jià)電線電纜產(chǎn)品的市場(chǎng)狀況，集思廣益，開發(fā)適銷產(chǎn)品。
 

Any product should consider the price.  At some point, reasonable prices are the key to the success of new products.  Generally speaking, new products are more expensive because of their novelty, while average products have lower average profits.  In today's fierce competition, any product pricing cannot because of the high cost, without any regard for the buyer's market and the user experience, artificially high prices of new products to the market to solve.  Therefore, the enterprise should pay attention to the combination of old and new products for new product development, draw lessons from mature factor of the old ones, try to find out the connection between the old and new products, reduce the cost of new products.
任何產(chǎn)品都應(yīng)該考慮價(jià)格。在某種程度上，合理的價(jià)格是新產(chǎn)品成功的關(guān)鍵。一般來(lái)說(shuō)，由于新產(chǎn)品的新穎，新產(chǎn)品的價(jià)格更高，而普通產(chǎn)品的平均利潤(rùn)較低。在當(dāng)今激烈的競(jìng)爭(zhēng)中，任何產(chǎn)品的定價(jià)都不能因?yàn)楦叱杀荆豢紤]買方市場(chǎng)和用戶體驗(yàn)，人為地將新產(chǎn)品推向市場(chǎng)去解決。因此，企業(yè)應(yīng)重視新產(chǎn)品開發(fā)的新產(chǎn)品組合，借鑒老舊產(chǎn)品的成熟因素，試著找出舊產(chǎn)品與新產(chǎn)品的聯(lián)系，降低新產(chǎn)品的成本。
 

Today's user needs are becoming more and more diverse, and variability is the main feature.  In this case, the product positioning should be according to the market segment, product development to user needs as the guidance, the demand of the self as a planning, combined with the actual situation of the market, a clear market positioning of the product.  As a new product, it should have unique market competitiveness to win market competition.  On the ordinary cable products such as domestic cable industry competition is intense, but the use of a high grade product in special places (such as plant category K1 cables, oil platform, rolling stock, cable, etc.), high added value, high margin, such as technology, production capacity, market confidence, domestic needs a lot of imports to meet domestic demand.  This is the core technology in China, and the cable enterprises that have the ability to produce special cables have left the space for development.
今天的用戶需求正變得越來(lái)越多樣化，而可變性是主要的特征。在這種情況下，產(chǎn)品定位應(yīng)根據(jù)市場(chǎng)細(xì)分，產(chǎn)品開發(fā)以用戶需求為導(dǎo)向，以自我為規(guī)劃，結(jié)合市場(chǎng)的實(shí)際情況，明確市場(chǎng)定位。作為一種新產(chǎn)品，它應(yīng)該具有獨(dú)特的市場(chǎng)競(jìng)爭(zhēng)力來(lái)贏得市場(chǎng)競(jìng)爭(zhēng)。普通電纜等產(chǎn)品國(guó)內(nèi)電纜行業(yè)競(jìng)爭(zhēng)激烈,但**產(chǎn)品的使用在特別的地方(如植物K1類電纜、石油平臺(tái)、車輛、電纜、等),高附加值,高利潤(rùn)率,如技術(shù)、能力、市場(chǎng)信心,國(guó)內(nèi)需要大量進(jìn)口來(lái)滿足國(guó)內(nèi)需求。這是中國(guó)的核心技術(shù)，有能力特殊電纜的電纜企業(yè)已經(jīng)為發(fā)展提供了空間。
 

Cable product development is not an easy job, but is a complex and meticulous work, require multiple departments such as production, technology, sales closely, forming a mutual cooperation, rapid response team.  Especially in today's fierce competition, the market demand diversity, cable companies should carefully study the cable more commonness and characteristics of products demand, improve the efficiency of product development, to develop marketable new products.  All in all, the new cable products do not embody the need of characterization, they will be eliminated by market competition.
北京電線電纜廠對(duì)電纜產(chǎn)品開發(fā)不是一項(xiàng)簡(jiǎn)單的工作，而是一項(xiàng)復(fù)雜而細(xì)致的工作，需要、技術(shù)、銷售等多個(gè)部門，形成一個(gè)相互合作、快速反應(yīng)的團(tuán)隊(duì)。特別是在當(dāng)今激烈的競(jìng)爭(zhēng)中，市場(chǎng)需求多樣化，有線電視公司應(yīng)仔細(xì)研究電纜的更普遍和特性，北京電線電纜廠為提高產(chǎn)品開發(fā)的效率，開發(fā)適銷新產(chǎn)品。總而言之，新的有線電視產(chǎn)品并沒(méi)有表現(xiàn)出對(duì)產(chǎn)品特性的需求，它們將被市場(chǎng)競(jìng)爭(zhēng)淘汰出局。